1. Who we are

12 Minutes A Day is a small business content and resource platform operated by Louie Montan. Our website is 12minutesaday.com. We also operate at twelveminutesaday.com.

When this policy says "we," "us," or "our," it means 12 Minutes A Day and Louie Montan. When it says "you," it means you — the person visiting, subscribing, or purchasing.

2. What information we collect

We only collect information that is necessary to provide what you signed up for. Here is what that looks like in practice:

When you sign up for free content or the 30-Day Challenge:

• Your name (optional, but helpful for personal communication)
• Your email address

When you subscribe to our paid Substack:

• Name and email address, handled through Substack
• Payment information, handled entirely by Substack — we never see or store your card details

When you purchase a book through Amazon:

• We do not collect any information from Amazon purchases — those transactions are between you and Amazon

When you contact us by email:

• Whatever information you include in your message

When you visit the website:

• Basic analytics data such as pages visited, time on site, and general location (country or region) — see the Cookies section below

3. How we use your information

Your information is used only for the following purposes:

• To send you the Daily Deposits, challenge emails, or subscriber content you signed up for
• To respond to messages you send us
• To process and deliver digital products you have purchased
• To let you know about new content, books, or resources that may be useful to you
• To understand how the site is being used so we can improve it

That is the complete list. We do not use your information for anything else.

4. What we do not do with your information

We want this to be clear:

5. Third-party platforms

We use a small number of third-party services to operate this site and deliver content. Each of these has its own privacy policy that governs how they handle data.

Substack — used for our email newsletter, free subscriber list, and paid membership. When you subscribe through Substack, their privacy policy applies to how they handle your subscription data. You can review it at substack.com/privacy.

Amazon — books purchased through Amazon are handled entirely by Amazon. We do not receive your purchase information. Amazon's privacy policy applies to those transactions.

Email service — if we send email outside of Substack, we use a standard email delivery service. Your email address is used only to deliver messages you signed up for.

Website hosting and analytics — our site may use standard hosting and analytics tools that collect basic, anonymized usage data. We do not use advertising platforms or retargeting tools.

We choose platforms that take privacy seriously and do not use your data for advertising.

6. Cookies and site analytics

Our website may use cookies — small text files stored in your browser — for basic site functionality and analytics. We do not use cookies to track you across other websites or serve you ads.

The analytics tools we use, if any, collect only anonymized and aggregated data: things like which pages are visited most, how long people stay, and what country visitors are coming from. This data does not identify you personally.

Most browsers allow you to control or disable cookies through your browser settings. Disabling cookies should not affect your ability to read our content.

7. Email communications

When you sign up for our free challenge, free Substack subscription, or any other email list, you agree to receive emails from us. These may include Daily Deposits, challenge emails, new content announcements, and occasional updates about books or resources.

Every email we send includes an unsubscribe link. You can opt out at any time, and we will stop sending you emails promptly. No hard feelings — we would rather you only hear from us when it is useful to you.

If you unsubscribe from marketing emails but have an active paid Substack subscription, you may still receive transactional emails related to your subscription.

8. Your rights

You have straightforward rights when it comes to your personal information:

To exercise any of these rights, email us at louie@12minutesaday.com. We will respond promptly.

9. Children's privacy

This site is intended for adults. We do not knowingly collect personal information from anyone under the age of 13. If you believe a child has submitted personal information to us, please contact us and we will delete it promptly.

10. Changes to this policy

We may update this policy from time to time as the site or our services change. When we do, we will update the effective date at the top of this page.

We will not make changes that significantly reduce your privacy protections without making them clear and easy to understand. If you have questions about any update, email us.